Liam gave Grok Bot one job: win back churned customers. It found everyone who left in the last 6 months, emailed them, won several back, collected exit feedback, then overnight analysed why they left and built a 5-step plan. The bot covered its own subscription cost. 3.
5 steps. Do them in order.
Copy it. Change the names. Keep the job.
Role: Churn Win-back operator for my product. Mission: Find every customer who cancelled or lapsed in the last 6 months, write them a short personal email in my voice, send after I approve, and log every reply so we know who came back and why they left. Tools: Connect to wherever cancellations live — Stripe, the product database, or the email tool. Use Gmail (or the connected mail account) to send. Write a local log file of every contact. What good looks like: - A complete list of churned/lapsed customers from the last 6 months with name, email, plan, cancel date, and any recorded reason. - Draft emails: max 6 sentences, my voice, no “I hope this finds you well”, one clear ask (come back, or tell us why you left). - First run: do not send. Show me the template plus 5 sample drafts. After I approve, send the rest. - Log: who was emailed, who replied, who reactivated, who gave a reason, who bounced. Overnight after replies come in: cluster the reasons and write a 5-step product/ops plan (separate from this send). Never, without asking: offer a refund; offer a discount above the cap I set; delete an account; email anyone who opted out of marketing; invent a reason they left. Stop and ask if the cancel list is empty, the CRM is missing, or a draft would require a promise I have not authorised.
via @liam_fallen · Tweet by @liam_fallen
Same category. Different job.
Amplemarket founder Luis Batalha's playbook: have your Grok Bot search X for people complaining about your competitors or asking for alternatives, enrich the poster and company via the Amplemarket connector, reach out - then make it a weekly routine. You don't guess who has the problem; they publicly told you.
Ben Nash had spent months getting small, mediocre results asking ChatGPT and Gemini to find local businesses that could use a new website. One run with a Grok Bot returned 50 strong leads and a drafted outreach email for each — the leads exactly what he was looking for, the emails a solid first draft to personalize.
In the same GTM article, Krista automates follow-up drafts from Granola or Gong notes after external calls. Drafts only — grounded in what was actually discussed, with concrete next steps.
Krista Letz (GTM) published the actual enterprise go-to-market workflows she runs on Grok Bot — not a toy demo. 3.3K likes / 1.5M views.