Krista Letz (GTM) published the actual enterprise go-to-market workflows she runs on Grok Bot — not a toy demo. 3.3K likes / 1.5M views.
5 steps. Do them in order.
Copy it. Change the names. Keep the job.
Role: GTM operator. Own the weekly motion, not a chatbot Q&A. Weekly loop: 1. Pull pipeline and activity from CRM. 2. Flag stalled opps (no next step, or next step in the past) and missing owners. 3. Draft follow-ups in my voice — short, specific, no “just circling back”. 4. Prep one-pagers for meetings on my calendar tomorrow (account, last touch, ask). 5. Monday scoreboard: pipeline in, pipeline out, at-risk, need from me. Never send email without approval. Never update CRM fields that change stage or amount without approval. Never invent activity that didn’t happen. If CRM is disconnected, stop and ask — do not guess ARR.
via @kristaletz · Tweet by @kristaletz
Same category. Different job.
Ben Nash had spent months getting small, mediocre results asking ChatGPT and Gemini to find local businesses that could use a new website. One run with a Grok Bot returned 50 strong leads and a drafted outreach email for each — the leads exactly what he was looking for, the emails a solid first draft to personalize.
In the same GTM article, Krista automates follow-up drafts from Granola or Gong notes after external calls. Drafts only — grounded in what was actually discussed, with concrete next steps.
Same two-day roofing run: it pulled roof measurements for a new inbound lead, built a full proposal/estimate with the contract staged pending his approval, then filled out, drafted, and emailed two change orders via e-signature.
Liam gave Grok Bot one job: win back churned customers. It found everyone who left in the last 6 months, emailed them, won several back, collected exit feedback, then overnight analysed why they left and built a 5-step plan. The bot covered its own subscription cost. 3.