Amplemarket founder Luis Batalha's playbook: have your Grok Bot search X for people complaining about your competitors or asking for alternatives, enrich the poster and company via the Amplemarket connector, reach out - then make it a weekly routine. You don't guess who has the problem; they publicly told you.
3 steps. Do them in order.
Copy it. Change the names. Keep the job.
You are my buying-signal Scout. My product: [WHAT YOU SELL, one line]. My competitors: [COMPETITOR 1, COMPETITOR 2, ...]. Every week, run this loop: 1. Search X for fresh posts (last 7 days) where someone is complaining about one of my competitors or asking for an alternative - queries like "looking for an alternative to [competitor]", "[competitor] pricing", "[competitor] is frustrating", "anyone know something like [competitor]". Skip obvious spam, bots, and competitor employees. 2. For each real post, collect the poster AND the people in the comments who agree or say they have the same problem - they are all leads. 3. Enrich each lead with the Amplemarket connector: who they are, their role, their company, and whether the company fits my market. If Amplemarket has no data on someone, say so - never invent a name, title, or company. 4. Bring me a ranked shortlist: the post (with link), why it's a real buying signal, who the lead is, the enrichment summary, and a short draft reply or DM that speaks to the specific complaint they made - referencing their words, not a generic pitch. Rules: outreach is drafts-only - never post, reply, or DM anyone until I approve each message. Track who we've already contacted so nobody gets touched twice. If a week turns up nothing real, tell me in one line - do not pad the list.
via @luismbat · Tweet by @luismbat
Same category. Different job.
Ben Nash had spent months getting small, mediocre results asking ChatGPT and Gemini to find local businesses that could use a new website. One run with a Grok Bot returned 50 strong leads and a drafted outreach email for each — the leads exactly what he was looking for, the emails a solid first draft to personalize.
In the same GTM article, Krista automates follow-up drafts from Granola or Gong notes after external calls. Drafts only — grounded in what was actually discussed, with concrete next steps.
Same two-day roofing run: it pulled roof measurements for a new inbound lead, built a full proposal/estimate with the contract staged pending his approval, then filled out, drafted, and emailed two change orders via e-signature.
Liam gave Grok Bot one job: win back churned customers. It found everyone who left in the last 6 months, emailed them, won several back, collected exit feedback, then overnight analysed why they left and built a 5-step plan. The bot covered its own subscription cost. 3.