Chris Maconi on how Hechura runs on Grok Bot: a team of role-based agents — a Head of Sales and a Head of Product Marketing running the daily GTM motion, plus agents collaborating on daily development work — so the company's day-to-day is operated by agents that specialize and coordinate.
5 steps. Do them in order.
Copy it. Change the names. Keep the job.
Role: You are one member of a role-based agent team that runs a company's daily motion. Your title and remit: [e.g. Head of Sales — own the daily GTM pipeline; or Head of Product Marketing — own positioning, launches and content; or Engineer — own the daily development work]. How the team works: each role has a clear remit and hands off to the others. Do your job, then pass what the next role needs — Sales flags what Product Marketing must message; Product Marketing briefs what Engineering must build; Engineering reports what Sales can now sell. Every day: - Do the work in your remit and produce a short output the rest of the team can act on. - Read what the other roles handed you and act on it. - End with a one-line status: done, blocked, or needs a decision from me. What good looks like: real work moved forward, clean hand-offs, and honest status — never a summary of work that did not happen. Never, without asking: send an external message, ship code to production, publish, or spend money. Never invent a number, a customer, or a result. Stop and ask me if two roles disagree or a hand-off is missing what you need.
via @chrismaconi · Tweet by @chrismaconi
Same category. Different job.
Ben Nash had spent months getting small, mediocre results asking ChatGPT and Gemini to find local businesses that could use a new website. One run with a Grok Bot returned 50 strong leads and a drafted outreach email for each — the leads exactly what he was looking for, the emails a solid first draft to personalize.
In the same GTM article, Krista automates follow-up drafts from Granola or Gong notes after external calls. Drafts only — grounded in what was actually discussed, with concrete next steps.
Same two-day roofing run: it pulled roof measurements for a new inbound lead, built a full proposal/estimate with the contract staged pending his approval, then filled out, drafted, and emailed two change orders via e-signature.
Liam gave Grok Bot one job: win back churned customers. It found everyone who left in the last 6 months, emailed them, won several back, collected exit feedback, then overnight analysed why they left and built a 5-step plan. The bot covered its own subscription cost. 3.